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\u7b2c\u4e8c\u4e2a\u6a21\u578b\u662f\u8d22\u52a1\u6a21\u578b\u3002<\/p>\n \u8d22\u52a1\u6a21\u578b\u9996\u5148\u5c31\u662f\u5206\u6790\u6210\u672c\u7ed3\u6784\u548c\u6536\u5165\u6765\u6e90\u3002<\/p>\n \u4f01\u4e1a\u4ea7\u54c1\u7684\u6210\u672c\u53ef\u4ee5\u5206\u6210\u56fa\u5b9a\u6210\u672c\u548c\u53ef\u53d8\u6210\u672c\u3002\u56fa\u5b9a\u6210\u672c\u6bd4\u5982\u529e\u516c\u5ba4\u79df\u91d1\u548c\u4eba\u5458\u5de5\u8d44\uff0c\u53ef\u53d8\u6210\u672c\u6bd4\u5982\u4ea7\u54c1\u7684\u6750\u6599\u6210\u672c\u3001\u914d\u9001\u6210\u672c\u7b49\u3002\u800c\u76f8\u5e94\u7684\u6536\u5165\u5206\u6790\u5219\u8981\u5173\u6ce8\u8fd9\u4e48\u51e0\u4e2a\u6570\u636e\uff1aGMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\u3001\u5ba2\u5355\u4ef7\u3001\u6bdb\u5229\u7387\u7b49\u3002<\/p>\n \u8fd9\u662f\u7b2c\u4e00\u5c42\u7684\u8d22\u52a1\u5206\u6790\uff0c\u7b2c\u4e8c\u5c42\u5206\u6790\u5219\u8981\u770bCAC\u548cLTV\u3002<\/p>\n CAC\u6307\u83b7\u5ba2\u6210\u672c\uff0c Customer Acquisition Cost\u3002LTV\u6307\u987e\u5ba2\u7ec8\u8eab\u4ef7\u503c\uff0cLife Time Value\u3002\u8fd9\u4e24\u4e2a\u6570\u636e\u5bf9\u5e02\u573a\u8425\u9500\u6765\u8bf4\u5c24\u5176\u91cd\u8981\u3002<\/span><\/strong><\/p>\n 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3\u3001\u770b\u8fd9\u4e2a\u884c\u4e1a\u7684\u6d88\u8d39\u8005\u7814\u7a76\u62a5\u544a<\/strong><\/p>\n \u8fd9\u662f\u4e3a\u4e86\u5177\u4f53\u4e86\u89e3\u4e00\u4e2a\u884c\u4e1a\u7684\u6d88\u8d39\u4eba\u7fa4\u7279\u70b9\uff0c\u5305\u62ec\u6d88\u8d39\u4eba\u7fa4\u753b\u50cf\uff0c\u7279\u522b\u662f\u5e74\u9f84\u3001\u6027\u522b\u3001\u5bb6\u5ead\u7ed3\u6784\u3001\u53d7\u6559\u80b2\u7a0b\u5ea6\u3001\u6708\u6536\u5165\u3001\u57ce\u5e02\u7ea7\u522b\u7b49\u57fa\u7840\u7684\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u3002\u518d\u5c31\u662f\u6d88\u8d39\u8005\u9700\u6c42\u548c\u8d2d\u4e70\u51b3\u7b56\u8f68\u8ff9\u3002\u53ea\u6709\u638c\u63e1\u8fd9\u4e9b\u4fe1\u606f\uff0c\u624d\u80fd\u65b9\u4fbf\u505a\u5e02\u573a\u7b56\u7565\u548c\u5e7f\u544a\u521b\u610f\u3002<\/p>\n 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